Our Brands
Lifetime
Quality nutrition at an affordable price
Our Lifetime products are carefully crafted by our in-house team of companion animal nutritionists and manufactured in our own production facility located in St Marys, Ontario, Canada. Each recipe is 100% complete and balanced using single meat proteins from Canadian sources. Lifetime dog and cat diets are made with no corn, wheat, soy or meat by-products.
Where possible, we source our ingredients from local or Canadian suppliers. We work with high quality ingredients and suppliers, both which are selected and evaluated based on our Nutrace program.
The Lifetime Healthy Grains recipes are all life stage formulas, meaning they can be fed to your dog or cat for their entire lifetime. No need to transition from puppy or kitten to adult recipes and then to senior diets. Specially formulated diets for large breed dogs are also available with added support for bones and joint health.
Lifetime Grain-Free
In addition to our Healthy Grains products, we also offer grain-free options for dogs. These are ideal for dogs with sensitivities to grains or gluten, and are 100% balanced and complete. Available in all life stages, your dog can enjoy Lifetime Grain-Free recipes for their entire lifetime.
Wholesome Blend
Premium nutrition using the highest quality ingredients
Created by our team of in-house companion animal nutritionists our lineup of Wholesome Blend dog and cat diets offer unique recipes that use the highest quality ingredients to give your dog and cat the premium nutrition they deserve.
Each of these recipes are manufactured in our own production facility located in St Marys, Ontario, Canada, giving us oversight of the entire process, from recipe to the final production the bag.
Where possible, we source our ingredients from local or Canadian suppliers. We work with high quality ingredients and suppliers, both which are selected and evaluated based on our Nutrace program.
Wholesome Blend Grain-Free recipes
Our Wholesome Blend Grain-Free diets can help your pet live their best life. Our diets are infused with whole, real and fresh ingredients that provide healthy solutions for your pet.
Each recipe is 100% complete and balanced, including some that are also limited ingredient, and can support pets with allergies, skin and coat conditions, and digestive or palatability challenges. We also offer a large breed formulation, specially designed to include added support for bones and joint health.
Wholesome Blend Naturally Fresh recipes
Wholesome Blend Naturally Fresh diets pair high quality products with high quality nutrition. Our in-house nutritionists utilize 100%, non-rendered meats, nutritious ancient grains, and select fruits and vegetables to develop unique formulas. Each diet also includes added oral support, helping maintain your pet’s dental and oral health.
These diets are suitable for large, small and toy breed dogs, and cats.
Wholesome Blend Pea-Free recipes
The Wholesome Blend Pea-Free recipes are the next evolution in pet nutrition. This new category of grain-free dog nutrition supports their long-term health without legumes and lentils. Using progressive, science-backed recipes of sustainably sourced proteins, raw infused pumpkin and the correct balance of amino acids and dietary nutrients, Wholesome Blend Pea-Free recipes provide optimal nutrition for your dog’s needs.
You can learn more about the science and nutrition in these diets in our Wholesome Blend Pea-Free White Paper (download below).
Available for dogs, using all life stages approach, and in specially formulated recipes for large breed puppies and dogs.