What is the PET Academy?

The PET Academy helps retail staff understand our products, ingredients, and nutritional philosophy — so they can educate pet parents with clarity and confidence, making pet food easier to sell and easier to trust.

This self-guided e-learning program was created specifically for retail partners who sell our products. It provides clear, practical education on pet nutrition, product benefits, and key differentiators — all delivered in short, easy-to-follow modules.

Whether you’re onboarding new staff or refreshing existing knowledge, this program is designed to:

• Build confidence when recommending Lifetime to pet parents
• Understand ingredients, formulations, and nutritional purpose
• Answer common customer questions with clarity
• Differentiate products without relying on memorized scripts
• Learn at your own pace, on your own schedule

Complete the form below to get started.