A whole new category of Canadian Pet Food! A family of premium "all life stage" formulas providing balanced nutrition to your pet without the use of Corn, Soy, Wheat or Meat by-products, all at an affordable price.

Provides affordable nutrition, with great value - no compromises
No corn, No wheat, No soy, No byproducts

All life stages nutrition suitable to providing your pet with all their nutritional requirements throughout their life!

DOG - single protein sources available as chicken, fish or lamb
CAT - quality protein sources - chicken, turkey and fish
Devoted to give your pet... a lifetime of healthy nutrition.